There are more and more companies marketing Search Engine Optimization (SEO) services in the HR  marketplace. While competition in any market is good. It is equally important, as a buyer, to know what you are buying.

Being successful with an HRSEO campaign takes designing a strategic plan, and implementing that plan with a partner who has proven SEO experience.

Scraping jobs from your ATS and putting those jobs on a micro site IS NOT Search Engine Optimization.

Building your Brand and driving candidates to your career site takes Researching keywords, and marketing the career site.

We wrote an article to help you get under way with creating goals for your HR SEO campaign. You can read the HRSEO Goal Setting article here.

Good luck with your campaign.