Comments on: Why doesn’t Google take over the aggregators? http://www.seo4jobs.com/seoblog/google_take_over Career Site Optimization Sat, 13 Dec 2008 15:39:16 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Kris Rzepkowski http://www.seo4jobs.com/seoblog/google_take_over/comment-page-1#comment-232 Kris Rzepkowski Wed, 12 Nov 2008 14:55:03 +0000 http://www.seo4jobs.com/seoblog/?p=40#comment-232 1. I agree that there's not a lot of money in the recruitment ad sector as there may be in others. Nonetheless, if each corporation and staffing firm were paying even $100,000 in "Google AdWords for Jobs" I'd bet Google would take it. 2. The fact that Google can't dive into ATS's seems to be related to #1, they just haven't seen the need to invest in it. If Opti-Jobs and Jobs2Web and others can "scrape" an ATS to create portals, then certainly Google could set up an easy protocol to do so, and completely bypass the Indeeds of the world. 3. I agree in the short term that the best SEO will be creating keyword optimized gateway pages that pull together groups of jobs matching typical searches. However, I still don't think that's the only way. If Google can drive enough traffic to individual products for sales purposes in Google Product Search, then what's to stop a Google Job Search vertical that drives way more traffic to individual job ads? To your point - it's simply the money. Other sectors are more profitable. However, as this economy turns and they continue to watch increased job related searches, maybe they'll turn to our sector??? 1. I agree that there’s not a lot of money in the recruitment ad sector as there may be in others. Nonetheless, if each corporation and staffing firm were paying even $100,000 in “Google AdWords for Jobs” I’d bet Google would take it.

2. The fact that Google can’t dive into ATS’s seems to be related to #1, they just haven’t seen the need to invest in it. If Opti-Jobs and Jobs2Web and others can “scrape” an ATS to create portals, then certainly Google could set up an easy protocol to do so, and completely bypass the Indeeds of the world.

3. I agree in the short term that the best SEO will be creating keyword optimized gateway pages that pull together groups of jobs matching typical searches.

However, I still don’t think that’s the only way. If Google can drive enough traffic to individual products for sales purposes in Google Product Search, then what’s to stop a Google Job Search vertical that drives way more traffic to individual job ads? To your point – it’s simply the money. Other sectors are more profitable. However, as this economy turns and they continue to watch increased job related searches, maybe they’ll turn to our sector???

]]> By: John http://www.seo4jobs.com/seoblog/google_take_over/comment-page-1#comment-231 John Tue, 11 Nov 2008 22:05:46 +0000 http://www.seo4jobs.com/seoblog/?p=40#comment-231 In my opinion Google is taking a wait and see approach in this market. With the economic conditions they way they are Google can hold off for 24 to 36 months and see how it shakes out. I liken it to Yahoo's purchase of HotJobs. Yahoo was the power player at the time, they sat back watch the market mature and made there move. This represents an excellent opportunity for a smaller company to step in and build significant market share, setting themselves up for a possible acquisition. In my opinion Google is taking a wait and see approach in this market. With the economic conditions they way they are Google can hold off for 24 to 36 months and see how it shakes out. I liken it to Yahoo’s purchase of HotJobs. Yahoo was the power player at the time, they sat back watch the market mature and made there move.

This represents an excellent opportunity for a smaller company to step in and build significant market share, setting themselves up for a possible acquisition.

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